I feel that Instagram and Facebook are beneficial to libraries.
Library communication teams can use Instagram to encourage visitors to the library. Followers might easily be able to imagine themselves curled up with a book working in a quiet sunny corner of the reading room.
Before an event, libraries are sharing photos of event posters, staff preparing for the event, and other related imagery. These photos can be used to both inform people and build excitement about the event. This platform is a great place for capturing the excitement of author events or special anniversaries, and will hopefully increase interest in future activities the library runs.
Facebook can be an effective way for libraries to connect with their customers. By posting updates on Facebook, libraries can promote programmes and services. 'Followers' can engage with the library by commenting on posts and sharing them with their friends.
As a communication tool, libraries can provide information on the local history of the area which patrons are very interested in reading. The advertising of library events and activities like Instagram can be shared through photos and videos.
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