Recommended tools for social media engagement

 

I feel that Instagram and Facebook are beneficial to libraries.

INSTAGRAM

Library communication teams can use Instagram to encourage visitors to the library. Followers might easily be able to imagine themselves curled up with a book working in a quiet sunny corner of the reading room.

Before an event, libraries are sharing photos of event posters, staff preparing for the event, and other related imagery. These photos can be used to both inform people and build excitement about the event. This platform is a great place for capturing the excitement of author events or special anniversaries, and will hopefully increase interest in future activities the library runs.

FACEBOOK

Facebook can be an effective way for libraries to connect with their customers.   By posting updates on Facebook, libraries can promote programmes and services. 'Followers' can engage with the library by commenting on posts and sharing them with their friends.

As a communication tool, libraries can provide information on the local history of the area which patrons are very interested in reading. The advertising of library events and activities like Instagram can be shared through photos and videos.

How is my local public library using social media?

SOCIAL MEDIA IN RYDE  LIBRARY

Facebook 

Facebook is a platform useful for promoting books and collections in the library.  And also to improve usage by making more customers aware of what is on offer.  Being present in the online community, promoting upcoming events, activities and author talks.  

Students tend to be very active on social media, and librarians have embraced popular platforms as a way to communicate to provide better customer service. 

Twitter

Similar to Facebook as it advertises events, projects in the community, resident information.

 YouTube is a very useful tool for providing information and educating the community through video.  Promoting community and library events, historical information of the area. 

 Instagram 

 Instagram is fast becoming an exciting platform through which Ryde library shares news, achievements, and images of everyday life.

With photos of the latest books available to borrow, snaps of library visitors attending workshops, and shots of behind the scenes activities.

Pinterest 

Beautiful photography featuring everything that's going on in the City of Ryde and highlights the most favourite boards.  Spring Garden Competition, Street Libraries, Historic Ryde, to name a few.

 

 

What are social media platforms?

 FACEBOOK

- Known as a "social networking" website originally created in 2004 to: 

• connect with family and friends at the same time
• send messages, photos, post updates and share links
• can use a single Facebook account to sign in to different services across the Web.
•  https://www.facebook.com/

YouTube

• YouTube, originally created in 2005 is a free video sharing website that makes it easy to watch online videos. 
• You can even create and upload your own videos to share with others. 
•  YouTube is now one of the most popular sites on the Web, with visitors watching around 6 billion hours of video every month.
• https://www.youtube.com/

 TWITTER

• Twitter is a service for friends, family, and co-workers to communicate and stay connected through the exchange of quick, frequent messages. 
• People post Tweets, which may contain photos, videos, links, and text. These messages are posted to your profile, sent to your followers, and are searchable on Twitter search.  
• All you need to use Twitter is an Internet connection or a mobile phone.
• https://about.twitter.com/

PINTEREST

• Pinterest is a popular social network for collecting and sharing the things you find online. 
•  Pinterest can be described as a sort of digital bulletin board or pinboard.   A pin is an image that has been linked from a website or uploaded. 
• A great platform to advertise products and business ideas.
• "A visual search engine"
• https://www.pinterest.com.au/

Instagram

• Instagram is a popular photo-sharing app for smartphones. 
• Compared with other social networks, Instagram is relatively simple— focused mainly on sharing photos and videos with your friends.  
• Filters can be applied to give the photos a unique look.
• https://www.instagram.com/